Create relevance with the personalization of content

on 07-Jul-2020 11:36:09 By | Aioma | 0 Comments | Marketing Automation
Modern marketing aims to understand individual customer needs and serve them optimally. But the human brain consistently sorts out irrelevant messages. How do you overcome this hurdle?
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KPI examples for B2B - these are the most important measured values

on 07-Jul-2020 08:00:00 By | Aioma | 0 Comments | Marketing Automation
Digitization opens up enormous potential: While analog marketing measures were difficult to measure in terms of efficiency, online marketing can analyze very specific KPIs - without major investments or long-term commitment.
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Business Intelligence with automation: Making well-founded decisions

on 03-Jul-2020 08:00:00 By | Aioma | 0 Comments | Marketing Automation
What do marketing automation and business intelligence have to do with each other? Quite a lot. Or: How do you generate the data basis that is suitable as a reliable basis for decision-making? Here are the facts.
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Efficient data management: concentrated feed for marketing automation

on 02-Jul-2020 08:00:00 By | Aioma | 0 Comments | Marketing Automation
Customer communication without data - it's like a car without wheels. It goes without saying that not only the amount of data but also the quality of the available information must be of the highest standard if the customer approach via marketing automation is to lead to the desired results. Both, however - data volume and data quality - require professional management systems in order to keep the information available under control at all times and use it in the best possible way.
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Mobile Commerce Development 2020: Facts and Figures

on 19-Jun-2020 09:55:02 By | Marc Gasser | 0 Comments | E-Commerce
By 2021, mobile commerce (m-commerce) sales are expected to account for a good half of e-commerce sales. This blog post provides you with a collection of sources, facts and figures for worldwide, European and Swiss m-commerce trade.
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Mobile Commerce Trends 2020

on 19-Jun-2020 09:27:58 By | Marc Gasser | 0 Comments | E-Commerce
By now, your website and online shop should be accessible on mobile devices. However, this does not automatically mean that your company is ready for mobile commerce. As the figures from eMarketers show, you could miss out on a lot of sales.
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