Modern marketing aims to understand individual customer needs and serve them optimally. But the human brain consistently sorts out irrelevant messages. How do you overcome this hurdle?

Digitization opens up enormous potential: While analog marketing measures were difficult to measure in terms of efficiency, online marketing can analyze very specific KPIs - without major investments or long-term commitment.

What do marketing automation and business intelligence have to do with each other? Quite a lot. Or: How do you generate the data basis that is suitable as a reliable basis for decision-making? Here are the facts.

Customer communication without data - it's like a car without wheels. It goes without saying that not only the amount of data but also the quality of the available information must be of the highest standard if the customer approach via marketing automation is to lead to the desired results. Both, however - data volume and data quality - require professional management systems in order to keep the information available under control at all times and use it in the best possible way.

By 2021, mobile commerce (m-commerce) sales are expected to account for a good half of e-commerce sales. This blog post provides you with a collection of sources, facts and figures for worldwide, European and Swiss m-commerce trade.

By now, your website and online shop should be accessible on mobile devices. However, this does not automatically mean that your company is ready for mobile commerce. As the figures from eMarketers show, you could miss out on a lot of sales.