Artificial intelligence and marketing automation: the power duo

on 19-Jun-2020 08:00:00 By | Aioma | 0 Comments | Marketing Automation
The use of marketing automation is essential for contemporary sales promotion, but at the same time it creates a dilemma of its own. This dilemma can only be solved by using additional methods. The method of choice: Artificial Intelligence. How the two power tools are connected and why one cannot be used effectively without the other, you can find out here.
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The Touchpoints of your Customer Journey

on 11-Jun-2020 16:27:03 By | Aioma | 0 Comments | Customer Journey
Of course you know your direct sales channels. But what about points of contact that used to be in the B2B buying process? Do you have a strategy to attract enough traffic and convert the leads you have gained into profitable sales? We are going to show you how to find the most important touchpoints of your customer journey.
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Your Successful Content Marketing Strategy in 5 Steps

on 31-May-2020 08:52:01 By | Marc Gasser | 0 Comments | Content Marketing Customer Journey
Qualitative content ensures satisfied users and customers. However, a large part of the written B2B articles are never seen by the target group. We show how to reach a successful content marketing strategy.
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B2B Blog Marketing: 5 Tips for Sustainable Success

on 23-May-2020 14:26:09 By | Aioma | 0 Comments | Content Marketing
In e-commerce, a corporate blog has become part of almost every corporate communications strategy. Anyone who does not regularly provide his target group with relevant input is quickly forgotten.
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What are the Advantages of a Customer Data Platform?

on 22-May-2020 11:52:46 By | Marc Gasser | 2 Comments | Marketing Automation Customer Journey
In a time when we generate more information in one day than in a whole century, companies that are able to handle customer data have a huge market advantage. However, for most companies, customer data is wasting away in isolated data silos. The secret weapon for breaking down data silos and redefining customer relationships is called the customer data hub or customer data platform (CDP).
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10 Tips for Your Online Marketing Concept

on 20-May-2020 11:13:30 By | Aioma | 3 Comments | Content Marketing
It is often difficult for B2B companies to establish an online presence due to a lack of clear instructions. In this article we will show you how to create an online marketing concept that fits your B2B business.
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