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E-Commerce Blog

This Week in Commerce: Xmas Shopping, the other side of E-Commerce in China, Galaxus conquers Germany

on 24-Dec-2018 15:08:51 By | Marc Gasser | 0 Comments | E-Commerce Mobile Commerce
Christmas Gifts without hustle and bustle, online shopping? Ordering Christmas gifts from the sofa instead of rushing into the busy malls. That sounds like a peaceful Advent and not the usual pre-Christmas stress. But sometimes appearances are deceptive. O cheerful e-commerce! (DE)
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The future of Mobile Commerce

on 26-Aug-2018 14:27:17 By | Marc Gasser | 0 Comments | Mobile Commerce
This time, an interview with Oliver Stäcker during a short hike to Rigi at 1'800m. Oliver Stäcker, mobile enthusiast, lecturer about mobile marketing and conceptual head of gotomo.
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We are building the Everywhere Commerce Machine of the Future

Challenge Enterprise e-commerce faces several challenges today. Systems may have different life cycles, creating conflict between long-term ERP solutions and faster paced online store front-end developments. Innovation is impaired by old platforms in need of upgrades. In addition, customers demand seamless experiences across all channels and on all devices.
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Customer Loyalty Programmes and Customer Data

on 25-Jun-2015 15:39:33 By | Marc Gasser | 0 Comments | Loyalty Mobile Commerce
Data from the Customer Loyalty Programmes is a rich source of information on the current transactions, products and purchasing behaviour in general. Within the framework of Customer Loyalty Programmes, retailers use customer cards. Participants receive certain discounts and other benefits, in return for which the company binds them to itself as far as possible. Using the so-called shopping basket analysis, the company registers the purchases of customers who make them by providing their customer card. Thus, the company receives detailed data on their purchases and can plan further marketing measures and similar things. Members of Customer Loyalty Programmes must be informed about this detailed data gathering in a transparent way. They can directly influence the gathering of their shopping basket data by showing or not-showing their customer card when making a purchase. The non-provision of customer card can now be compensated: those who are located in the shop area can be automatically connected with a transaction in the cashier system with help of an installed App and Beacons.
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Indoor Positioning with Smartphones

on 25-Jun-2015 14:57:56 By | Marc Gasser | 0 Comments | Mobile Commerce
GPS does not function well indoors because satellite signals in the shop area are diminished by roofs, walls and other objects. Therefore, other solutions must be sought. Although these solutions function in a similar way to GPS, they feature favourable and small senders (Beacons) featuring a signal that covers large areas and can penetrate through walls (Bluetooth Low Energy). Many companies also install Wi-Fi signals to measure the frequencies and positions of customers. Google, Navizon and Skyhook are the leading companies in this area. Even better are combinations that use the sensors in a smart phone. These include the accelerometer, gyroscope and other sensors. They can also track orientation and enable information on what the customer is currently looking for in almost real time. This additional information helps determine whether the customer is currently in a purchasing mood. Those who selectively hurry through the shop area are supposed to be in a different mood to those who slowly rummage through shelves.
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Mobile Loyalty programs

on 13-Feb-2015 16:31:26 By | Marc Gasser | 0 Comments | Loyalty Mobile Commerce
Retailers are on the lookout for cross-channel systems capable of reaching out to the same customer at the POS, via newsletters, in online shops and on smartphones in order to create increased incentives. show that 83% of consumers participate in at least one loyalty program and that 13% participate in more than five. The retailers surveyed in the Forrester study indicated that loyalty programs are the best revenue drivers. One significant finding showed that 64% of retailers said customer loyalty programs that operate via mobile phones are the most effective. That's good news for retailers considering whether to introduce mobile loyalty programs.
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