What is the Content Hub?
The Content Hub is the first module of the Marketing Autopilot, where everything revolves around relevant and tailored content.
In the Content Hub, your content is centrally recorded, checked and optimized. The Content Hub is thus an intelligent content management system.
- SEO Texts: The content is checked for SEO criteria, classified and provided with suggestions for optimization.
- Customer Journey: All content is assigned to a Customer Journey phase and is dedicated to a clear need.
- Topic Cluster: With informative content, you create a coherent topic cluster around your products, which pick ups users early in their customer journey.
- Digital Touchpoints: With the Content Hub, you can extend your reach and create new points of contact with potential customers.