What are the Customer Profiles?
The Customer Profiles are the second module of the Marketing Autopilot, where everything revolves around meaningful customer profiles.
The Customer Profiles are based on a Customer Data Platform, which collects data about all interactions with your contacts and processes them into profiles.
- Activity History: You can see in real-time how your contacts are moving on your website.
- Identify interests: With every interaction you gain more insights about your customers - long before the first personal contact.
- Product fit: A contact-product-score shows you which offers are suitable for a contact.
- Willingness to buy: Based on the behavior, you can see how far the contact has progressed in the customer journey and when a purchase decision is likely.