Most e-commerce platforms offer standard features such as sophisticated product presentation, online payments, customer loyalty and after-sales. The latest generation of e-commerce software is also cloud-based, highly scalable and extremely flexible. A detailed requirements analysis is of great importance. A strategically suitable e-commerce architecture is also indispensable to keep costs under control.
E-Commerce as a term encompasses any business serving transactions via the Internet. From a simple enquiry, to an online appointment via the website, an enquiry in a service portal or an order of a product in an online shop. The specific business models that can be offered depend above all on the type of goods and the Internet affinity of the target groups: Online purchasing of raw materials and orders, online tax processing, small advertisements on the Internet, online auctions, online tax returns, online payroll accounting, digital transactions, travel expenses or diabetes community. There are endless kinds of e-commerce business models.
B2C e-commerce is the exchange of goods or services via the Internet between online shops and individual customers. Consumer preference for more and more online shopping, coupled with novel ways to develop an online store, has made e-commerce one of the fastest growing industries.
Advantages of B2C E-Commerce Software
- Cost and Scalability One of the key benefits of e-commerce is that costs are similar to those of a store, but the geographic reach and scalability of e-commerce is unlimited.
- Product Presentation While you can set up the shelves to get people to buy certain products, it is easier for a customer to find the bestsellers in an online store. Other customers have already bought them and are satisfied with their purchase. If you want to present new products to your customers, the products can be included in up-sell, email marketing or retargeting ads.
- Personalized online experience Personalizing the website can improve the online shopping experience. Or segment email lists by purchases made, locations, or even by a customer's spending level. You can also re-engage with a customer who has visited your store by showing them an ad for a product they have placed in their shopping cart and forgotten. If your online store has a client portal, you can display a personal welcome message when entering the service area. Product bundles can help the customer buy more to increase the average order value. You can also personalize upsells based on what the customer has seen or what they might like based on their buying behavior.
- Analytics to learn what the customer wants Most people feel uncomfortable giving email addresses or postal codes to physical retailers. In e-commerce, you can query your customer's name, mailing address, email address and phone number. This means that you have at least three different ways to communicate with them and build a relationship. You can even have them complete marketing surveys, share their date of birth with you, and more. If you ask them to create an account, you can get even more information from them to serve them better.
But how do you deal with the high upfront costs of shop development and online customer acquisition? Market share can also easily be lost if the advertising costs are no longer sufficient. How do you transform unknown first-time customers into regular and loyal customers? How do you deal with data protection and how do you counter the problem that the articles cannot be touched or tried out online? We will help you!