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Personalization and Automation

We use the buyer's purchase and website behavior to personalize customer marketing, email campaigns, and webpages for abandoned cart nurturing, upsell campaigns, and more. Marketing technology has come a long way from simple website analytics and basic email to machine learning and social media automation. Today marketers in e-commerce industry have powerful technologies at their fingertips that make it possible to create experiences for prospects and customers. Ready to create wow-experiences?

When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any shop, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-learning algorithms and rule-based personalization.