We use the buyer's purchase and website behavior to personalize customer marketing, email campaigns, and webpages for abandoned cart nurturing, upsell campaigns, and more. Marketing technology has come a long way from simple website analytics and basic email to machine learning and social media automation. Today marketers in e-commerce industry have powerful technologies at their fingertips that make it possible to create experiences for prospects and customers. Ready to create wow-experiences?
When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any shop, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-learning algorithms and rule-based personalization.