Marketing Automation

Customer profile

In the customer profile you can see at a glance which products and topics interest the customer, what content he has consumed and when, as well as detect similar contacts of the same company.

Contact & usage data sensibly combined

A personal profile is created for each contact, which documents the path from lead to customer and reveals patterns of behavior. Within the framework of lead management, it is thus possible to see how far a contact has progressed in the customer journey and for which offers he or she is eligible.