What is cannibalization?

In business, cannibalization refers to a pricing policy aimed at driving a similar, competing product out of the market by offering a lower price.

As a rule, companies use this radical pricing policy to drive strong competitors with similar products out of the market. Mostly, this concerns products of different companies, but it can also be used as a tool to determine at which point one of several products of the same company is preferentially purchased.

This term also exists in content marketing when an entry is duplicated and found for the same keyword.