What is Google Analytics?

Google Analytics is a tracking tool from Google that collects and anonymizes all usage data of a website.

Google Analytics makes it possible to recognize behavior patterns and improve the SEO performance of your own website. The tracking can be adapted to your own needs and expanded with specific measurement values and your own categories.

By reproducing anonymous usage data, Google Analytics is suitable for analyzing content, channels and target groups, but only to a limited extent for tracking a single specific person. Thus, the performance of online marketing can be observed in detail, but the tool is not an alternative for a CRM.