What is Influencer Marketing?

Influencer marketing makes use of the awareness and popularity of individuals who are active online.

Influencer marketing makes use of the awareness and popularity of individual people who are active online. These can be celebrities in the classic sense, but also popular people on platforms such as Instagram or YouTube.

Many of these influencers offer companies cooperation and present the company's offerings to their target group in a form that has a more authentic effect than classic advertising.