How do I use the Keyword Planner?

The Keyword Planner is a tool for evaluating and adding keywords and search volume.

A Keyword Planner helps to find the appropriate keywords for search engine optimization and Google Ads campaigns. The tool shows which terms are searched for how often, how big the competition is for the selected keyword and what the approximate click costs would be for an ad campaign.

The Keyword Planner also identifies similar terms in order to be able to tailor content marketing even better to the needs of the target group and to be able to conduct successful SEO marketing.

The Keyword Tool is free to use. However, the free use comes with a weighty limitation: the search volume figures are given with an interval value. To get exact numbers, you have to place ads with Google Ads.