A landing page is a subpage of a website with the purpose of facilitating the entry into a new topic world.
A landing page belongs in every online marketing concept and is the target page of selected online marketing campaigns. With such a page, the promises announced in the advertisement or on a social media post are picked up and user is introduced to the website in a natural way.
So the art of landing pages is to create a coherent experience that matches the impression on the other channels. At best, the landing page should be aligned with a specific target audience and pick up on their intentions and context. The landing page is thus an important tool in online marketing.