A Lead Magnet is a valuable piece of content (text, image, video, etc.) that attracts potential customers.
Lead Magnets are used in lead generation to convert users into leads. The Lead Magnet is relevant content that is provided to the user free of charge in exchange for their personal information.
The Lead Magnet is a gated content that is hidden behind a form and is only made available to the user once he has disclosed his details.
Typical lead magnets include whitepapers and webinars.