A marketing mix is composed of four marketing tools: Communication, Price, Product and Distribution.
The marketing mix describes the totality of all activities defined to achieve the marketing objectives. It is divided into four areas: Product policy, pricing policy, distribution policy and communication policy.
The marketing mix defines how the individual marketing instruments are coordinated with each other in order to achieve the company's goals. If the individual instruments complement each other, successful online marketing can be achieved. With a coherent online marketing concept, the marketing instruments can be used profitably.