What is a micro influencer?

A micro influencer is an influencer in social media, especially known on Instagram, who does not yet have as many followers as the best-known influencers.

The number of followers required to be considered a micro influencer depends on the platform - on Instagram, an account with up to 25,000 followers is considered a micro influencer.

Research shows that recommendations from micro influencers are better accepted than from the industry giants.