Newsletters are an essential part of marketing. Find out how this can be implemented in your favor automatically.
Just like social sequencing, newsletters should also be scheduled.
The following setting can be defined by you:
- Date of sending
- Frequency of sending
- Featured article
- Language (if multi-language articles are available)
- Email text containing the newsletter
Furthermore, with each newsletter, more articles are suggested to the reader. These article suggestions are located at the end of the newsletter and are automatically generated by the Aioma software.
However, this automation is to your benefit. The software is set to suggest each reader with articles that will drive them further in their customer journey and thus convert them into a customer.
The risk that a customer feels bored or not addressed by the content and therefore unsubscribes from the newsletter is rather limited.