Performance marketing comprises paid forms of advertising that are only remunerated for an agreed service. The focus is thus on a specific, intended action such as a purchase.
Performance marketing is a form of online marketing that can be monitored and optimized. It is often used to identify users who are close to conversion and to encourage them to take a specific action (usually a purchase).
Performance marketing can be combined with content marketing to encourage users with a high purchase probability to make a conversion.