What is a podcast?

A podcast is an online audio format that is similar in structure to a radio show and is usually available for long-term viewing.

An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be considered as a possible advertising medium.

Meanwhile, online podcasts can be found on specific technical topics as well as general and entertaining ones. A podcast can either be offered on the company's own website or on platforms such as Spotify to increase the reach.