Programmatic Advertising enables the automated buying and selling of advertising space on the Internet.
Anyone who has the goal of addressing a clearly defined target group at a specific time benefits from the timely and, above all, appropriate playout of advertisements. In a kind of auction, offers are matched with requests and coordinated with each other.
This enables ads to be played out almost in real time and increases the prospect of reaching the right target group.
The advantages of Programmatic Advertising
- The orientation to the target group (targeting) can be defined more precisely
- Different banner formats can be used.
- Programmatic can be cheaper than the Google Display Network (GDN), among other things, due to the better targeting options, and rounds off online advertising via Google Ads and social media marketing.