What is Search Engine Advertising (SEA)?

SEA stands for Search Engine Advertising and includes all advertising measures within search engines such as Google.

Search Engine Advertising (SEA) describes advertising measures that occur within search engines such as Google. The important thing here is that the user must first search for a specific term in order to receive a specific advertisement.

Compared to banner advertising, for example, the advertising is thus tailored to the specific action and context of the user.