What is Video Marketing?

Video marketing refers to all forms of advertising in which a video conveys the advertising message.

Video marketing is carried out on the web, especially in social networks, such as Facebook, Instagram, LinkedIn and Xing - but also on video platforms, here especially YouTube. Videos have been proven to have a higher rate of onward dissemination than other media. This can be a classic image film, but also a video that conveys content and only implies the advertising message.