Bischofszell: Online Food-Delivery Menu Casa


Menu Casa delivers fresh, ready-to-eat meals for elderly people. The menus are produced by Bischofszell Nahrungsmittel AG (BINA). Since 1986, BINA has been producing ready-made meals and convenience food for everyday use and, with its vast experience, can best meet the needs of the market.With Menu Casa, food and drinks are delivered punctually via various online shops. Orders received by 12pm from Monday to Friday must be delivered by postal courier to the relevant address anywhere in Switzerland the next day, without breaking the cold chain. In addition, the integration into the existing systems (SAP) and integration into CRM and marketing automation has to offer a seamless user experience.


The Menu Casa e-commerce platform was created within three months using an agile approach. The freshly prepared menus can be ordered via several order interfaces and online shops (Pro Senectute, Spitex, Menu Casa) and are sent by post overnight in special cooler bags throughout Switzerland. Thus, SAP was fully integrated in order to apply the existing processes and allowed the connection of various peripheral systems such as CRM and marketing automation.


The solution started with a minimal viable product (MVP) and was efficiently and steadily developed with an eye on return on investment.