Fujifilm Imaging Systems: Multi-tenant Merchandising Shops


Fujifilm Imaging Systems planned to implement a white-label shop for Chefkoch.de, DM, Mediamarkt and other partners where merchandising products are sold. Fujifilm should be the provider for the white-label shop. Some of their partners reach more than 12 million unique users per month and are market leaders in German-speaking Europe. The challenge was to implement the white-label shop into their existing system and to guide their users seamlessly to the shop and convert them into buying customers. In the Fujifilm online picture gallery, one has countless possibilities to adapt pictures to their individual needs and living areas using a combination of different materials, formats, frames, and mattes. An online-service for the PROline picture gallery should be established that would be upgraded with a new affiliate programme for business clients.


With the new shops, clients are able to customize their very own desired products. It is not only the high usability that is important to guide the users through the shop. The modular structure of the shop, similar to a building set, allows the use of all features to be used and combined for other platforms as well. The online-shop is directly connected to the production sites which makes the order and delivery process extremely easy. The new e-commerce strategy relies on a network of affiliate shops, including dm-drogerie markt, Rossmann, die Frankfurter Allgemeine Zeitung, and many other important customers in Germany. By the implementation of the comprehensive B2C online shop we were responsible for consultation, requirements engineering, and technical implementation. Carrying out payments via back-end, ordering via the ERP system, and connection with the affiliate system CRM were part of our tasks in the planning and implementation process..


A scalable shop with individual customizable features was established. The initial cost could be split across several instances.