Galledia is the publishing house with a practice-oriented, specialised information service for professionals in different branches and focuses on the Swiss B2B market. The editorial concept should offer its visitors an added value: the customer gets access to the entire professional journal collection of Galledia, a knowledge database for experts.
We designed and developed a portal enabling the editors the maximum flexibility in managing the client’s content. A comprehensive CMS enables editing and extending a great amount of expert literature. Galledia reached its target: to become the preferred platform for expert literature. Moreover, the clients can choose among various subscription possibilities.
The reader was guided and analyzed throughout all categories. The interests and behaviours were stored in one single user account.