The House of Brands is the largest premium department store in Zürich, Switzerland, and was founded more than 180 years ago. Jelmoli required a consistent digital marketing world that would unite information from all their customer touchpoints.
We implemented and integrated the website, blog, newsletter and mobile app to present a consistent marketing world. Everything was built around the online shop to gain a consistent multi-channel strategy. In addition, service and individualization is a key element for the users. Therefore, all the landing pages of the top navigation adjust to individual contents according to the user’s preferences. An integrated QR code-reader provides a number of benefits during shopping, such as extra stories, videos and other content while browsing the Jelmoli offline magazine..
A modular and extensible corporate website, along with a blog, newsletter and mobile app to present a consistent marketing world, was created and implemented in just a few months.