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Maestro-STUcard and the Swiss Cantonal Banks: location-based offers

Challenge

STUcard and the Swiss Cantonal Banks launched Maestro-STUcard, a product that offers students in Switzerland various discounts and opportunities to win prizes in multiple contests and in different locations. These benefits should be integrated in a smartphone app with location-based notifications.

Solutions

We created an iOS and Android app for the purpose of serving Swiss students. The app allows the students to browse through various contests, as well as a myriad of deals available at their location. The user can be guided to the selected discount location using the integrated maps feature. Students can filter out deals by their preferred region and/or category. STUcard partners can push notifications to the users using location beacons.

Result

As one of the first players in Switzerland, we tested location-based deals with Bluetooth-Low-Energy (BLE) Beacons.