The pharmacy Apotheke zur Eiche AG has been given the sole right of distribution for Phönix and Intercell products in Switzerland and the Principality of Liechtenstein. It also distributes its own trademarked products. So far, orders and other processes have been carried out mainly by email and manually. Therefore, a comprehensive online shop should be developed, with special focus on health legislation and medicine control in the Canton of Appenzell Ausserrhoden.
We developed a mail-order pharmacy adjusted to the Canton of Appenzell Ausserrhoden featuring the Swiss national certificate (Swissmedic) and authorisation practice. Moreover, complex processes were implemented that enable the dispatch of medicines available only by prescription in just a few steps, resulting in a rapid checkout process.
In a regulated industry, with limited marketing opportunities, a shop with remarkable visitor statistics and high conversion rates was achieved.