Der Rheintaler is a local newspaper along with timely and credible information from the region. There was a need for a local news and entertainment platform, with print and online content, for existing and potential subscribers and advertisers.
We analyzed the current statistics of existing platforms and verified the results with real users, before developing an intuitive navigation and ad concept. The result is a comprehensive news platform with interfaces to content management systems, the subscriber database, ad server and weather data.Users can view selected news from the Rheintal via push-notification. Additionally they can filter articles according to communities. The app contains exactly the same content as the web version. The news is shown in such a way that iPhone users get the maximum user experience - regardless of reading articles or swiping through one of the galleries. We also integrated a paywall which allows users to subscribe for a monthly fee to their news and benefits.
Numbers which are great! An impressive number of readers subscribed to a monthly or yearly subscription at the beginning. The user number is still increasing.