Running a B2B ecommerce channel is inherently more complex than traditional B2C ecommerce. The pricing strategy is key, often the negotiation process takes quite some time and involves several departments and extensive product search functions is very important to guide the clients through the shop.
Are you an impulsive or rational online consumer? What are the commerce platforms that you usually compare? Most e-commerce platforms will provide businesses with standard functionality such as the ability to showcase products on amazing product detail pages, online payments, manage customers and provide with after-sales. Do you need more?
Online marketplaces like Amazon, Rakuten, Ebay, Google Shopping or Galaxus can help you expand your presence beyond your online store. Marketing is the practice of maximizing the opportunity of these marketplaces by leveraging proven e-commerce strategies, product data, customer insights and operational excellence.
When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any shop, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-learning algorithms and rule-based personalization.
We use the buyer's purchase and website behavior to personalize customer marketing, email campaigns, and webpages for abandoned cart nurturing, upsell campaigns, and more. Marketing technology has come a long way from simple website analytics and basic email to machine learning and social media automation. Today marketers in e-commerce industry have powerful technologies at their fingertips that make it possible to create experiences for prospects and customers. Ready to create wow-experiences?
An ERP Integration maps your business processes to your online shop in real-time: You profit from customer-specific prices from the ERP, up-to date stock information or real-time information about customers and products. An integrated marketing and sales strategy beyond your online shop is supported by connections to the company CRM and tools e.g. Salesforce and Hubspot. One of the cornerstones of a successful digitization process is high quality product information with images and text tailored to individual target groups sells more products. A product information management systems (PIM) is the most important tool when it comes to the optimum structuring and management of product data.
The new generation commerce platforms are using APIs to grow faster and more reliable. The architecture not only allows for communication with your ERP, PIM, CRM or CMS but also for the connection of other API-driven applications and guarantee a fast and safe exchange of information. With Contentful, Frontastic or eZ Platform and our Commerce Platform together, you can create websites and apps with valuable content, generate attractive product worlds and sell your products successfully – all using a single and secure platform.
In conventional, monolithic solutions, companies often need to be familiar with a high number of fundamentally different functionalities. This all-round approach is not suitable for highly dynamic and modern commerce. A microservices architecture supports companies by enabling a faster and more agile development of their e-commerce platform. This revolutionizing IT architecture trend features a variety of small applications, each running in its own process and communicating with the others via interfaces (APIs).
Beat your competitions and proactively address the challenges that digital change brings to your organizational structure and culture. We will show you ways, how your company and staff can match the speed of digital transformation. An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. We can help with our experience.
We often must identify, polish, map and consumer test new ideas as fast and thoroughly as possible. But nobody has six months to figure out if something works. The next idea is already bulleting down the pipeline. You need to know if your idea – in a clear, marketable form – has legs and can find an audience. If it does, build it. If not, move on.
Aioma AG
Hardturmstrasse 105
CH-8005 Zurich
+41 44 500 97 00
hi@aioma.com
Increase business agility and innovate. Aioma is Switzerland's leading specialist agency for digital commerce and e-commerce.
WE develop e-commerce solutions: online shops, product platforms, marketplaces and other transaction-oriented applications.
FOR visionary and innovative companies in B2B & B2C, mainly in industry, food & beverages and pharmaceuticals.
BY using the most suitable software for each business area, we consistently gear companies for modularity to ensure an integrated, highly flexible system landscape.
BECAUSE we value your customer’s seamless experience and believe that agility and speed are today’s leading competitive differentiators.
Take advantage of our highly scalable e-commerce software. The e-commerce platform supports a modern microservices architecture, offers a wide range of integrations and is designed for API-first and cloud native.