Choose the effective way to reach more leads and customers!
First, the products are imported and topics you want to "own" will be defined. We differentiate between main topics (Pillar Pages) and sub-topics which lead to more visitors (traffic), contact data (conversion) or backlinks (opinion). A nice overview of all your lead management tasks.
Efficient project management is the key to success - using the Kanban Board helps to set the right priorities for content marketing. Project processes and tasks are visualized - in clearly arranged columns with individual entries that can be processed in sequence. So you can see at a glance what needs to be done and in which areas problems need to be solved.
Content has a short half-life and the handling for creating new pages and new content should be fast and easy. The CMS (Content Management System) makes the process of creating content easier: building blocks are used as "small blocks" - it's reusable content. Media-rich pages and articles were designed completely different by this new concept. Blocks bring a new flexibility and can be reused on other channels like emails or landing pages.
Aioma offers flexible solutions around content creation. No matter if it's rousing blog articles, product descriptions or crisp advertising text - the software gives you access to thousands of verified authors who reliably write search engine optimized texts. You can order your technical texts at the push of a button.
The compliance with search engine guidelines is an important factor for the success of your content. The SEO Check continuously analyzes all relevant criteria and gives you tips for optimization for sustainable success with search engines!
A Customer Journey Map helps to deal empathetically with customers and to better understand their experiences and decisions. But the first contact rarely leads to a purchase. Most of the time it only generates attention and may even arouse interest. The lead is then advised step by step. Nevertheless, the journey has begun. Accordingly, each content can be assigned to a corresponding lead status or tag (e.g. VIP - customer who reads the content of the premium product line). As soon as an interested party has been found for it, it is segmented accordingly.
Before you publish a content, the checklist is displayed again and gives tips on search engine optimization or lets you select a publication date.
Plan the social media marketing activities (Sequencing) before you publish an article. Social media is always a dialogue. If you use it correctly, you can obtain valuable information from your customers and build strong customer loyalty.
Each content is assigned to a product. Your active customers are automatically segmented by product or product category. Every article that has been read, every product that has been placed in the shopping cart or every email that has been clicked, calculates the product interest.
Analyze the activities and see why the product interest arose.
See which other visitors show similar behaviour or which users in the same company are involved in the decision-making process.
See which contacts show similar preferences and behaviour.
Not only similar contacts are displayed, but also products that are of interest to other contacts.
See from each contact how regularly they visit your Touchpoints.
Integrate additional order data from the ERP to display all activities per contact and provide the complete history for other applications.
A summary of what works and what doesn't - in your content marketing strategy.
The autopilot only gets real thrust when it has enough fuel, i.e. content. See how your autopilot status is, what conversion rates result and how many contacts are generated.
Planning and implementation of the content strategy. GoLive of the platform and off you go with the targeted customer approach and the generation of relevant leads.
We will show you in a first video call after a short introduction where we can help (and where not). Book a non-binding test flight with our crew and software.
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