More traffic and best-practice lead management. Be found by potential customers via search engines.
Every interaction along the customer journey. All insights on topic and product interests.
Continuous, automated communication through personalized newsletters and search engine marketing.
Relevant and tailored content
Content is categorized in a library, along the customer journey, and by topic and product. This allows content to be distributed across channels. Relevant content increases trust and confirms your expertise.
- Best-practice checklists to help you get started quickly
- Relevant content in the right place and consistent brand presence
- More traffic and visibility through increased reach
The jump starts with the right templates for the functioning B2B content strategy. Products and topics clearly presented, for more visitors and better visibility on Google.
Relevant content in the right place
Users can be actively guided through the customer journey. Pick up your leads at the right time with relevant content.
More traffic and visibility
The Content Hub serves as a central point of contact for users who are interested in a topic. The user can choose to read a blog article on the topic, watch a video, or download a whitepaper.
The topic-based resource portal for your leads
A chronological blog is no longer enough to get you ahead in the search results. However, with a well thought-out theme world and the right content architecture, your B2B company can also catch up.
Find the bottleneck
Use the content from the Content Hub on your channels. Target the content and see where your leads get stuck in the buying process.
Learning from the best
Use best-practice templates for landing pages, forms, and content. Create pages that turn your traffic and leads into increased sales.
Customers in love
Your customer will learn to love the product. Step by step and quite naturally, the lead learns more about your products - without intrusive advertising.
B2B-search engine optimized
At the top of the Google results page for relevant search queries. For B2B companies of high importance to attract traffic from the target group to their own website.
Meaningful customer profiles
The Customer Profiles module centralizes all customer data and makes it available in real time for customer segmentation, automation and personalization - without any IT support.
- Segmentation by product interest and lifecycle phase
- Measurability of content performance and return on marketing investment (ROMI)
- Efficient cooperation between marketing and sales
Better quality of customer data
Every interaction is analyzed and continuously merged into an overall picture. In a 360° customer profile, you can see at a glance which products and topics interest the potential customer.
Funnel vision instead of tunnel vision
Analyze performance and conversion rates along the customer journey. Engage only with the leads that are truly meaningful to your business.
Democratisation of customer data
Create an open, future-proof infrastructure and simplify access to customer data for marketing, customer service and business intelligence.
A comprehensive, holistic view of the customer
You get valuable insights about your customers' behavior and user experience and can use the data to create personalized marketing campaigns or optimize your conversion funnel.
All your customer data in one central place
This breaks down data silos and makes your data more valuable.
Protection for your data
Store all the information you need for data protection-compliant data processing in the associated customer profile.
Customer journey tracking across all channels
Customers start their journey at very different touchpoints - digital or offline. Omnichannel tracking overcomes this obstacle.
Make decisions in real time
The customer journey is not a rigid path, but in constant motion. Your customers make decisions within milliseconds, shaping their personal customer journey.
Maximizing the reach
Get the lead thinking about your business at the right time. Continuous, automated distribution of relevant, organic content on your channels.
- Pick up each individual contact individually
- Publish engaging content on social media
- Reach your customers early in the decision-making process
- Immediate qualification of new and existing contacts
Activities & interests of your leads always in focus
Catching every single lead at the right time requires intensive nurturing (lead nurturing). Switch to autopilot and the lead is guided along the best path to purchase.
Social Media Posting & Sequencing
Publish your posts on LinkedIn, Facebook and Twitter repeatedly and automatically. Let our autopilot take over your social media workload and continuously suggest new posts for you.
Leverage your leads' readiness to buy
Don't send your leads and customers down the wrong path of a predefined customer journey. With us, the path is automated, step by step through the evaluation and buying process - for more love for your product.
What is the difference to HubSpot?
Aioma is the ideal complement to HubSpot. Aioma is already preconfigured, filled with suitable content. For this purpose, the software manages the HubSpot areas of automation (workflows, sequences) and marketing (email, blog). Relevant content is sent to existing contacts in a targeted manner.
How to integrate Aioma into the existing website?
Using a subdomain e.g. contenthub.yourcompany.com and Google Tag Manager (GTM), Aioma and the theme pages can be integrated into the existing website within minutes. The software was developed from the ground up for integrations with other systems, such as CRM.
Can Aioma send customized newsletter campaigns?
No, Aioma takes care of data-driven newsletters - the creation should use existing content and not require any effort. However, you can use additional campaigns specifically with Mailchimp or another newsletter tool and link them to Aioma.
How can you write content so quickly?
We draw on journalist networks and can thus search for suitable experts from around 6,000 freelance journalists. In addition to technical information, the briefings to the journalists also include details on tone, target group and approach.
How long does it take from the first check-in to the GoLive of the solution?
We usually schedule GoLive within 30 days from the kickoff meeting, but this depends heavily on your resources.
How many resources do I need internally?
Aioma was developed specifically for small marketing teams - so they can achieve great things. Knowledge sharing is hugely important to us. That's why we recommend planning about 4 to 8 working days for workshops and content reviews.