More traffic and best-practice lead management. Be found by potential customers via search engines.
Every interaction along the customer journey. All insights on topic and product interests.
Continuous, automated communication through personalized newsletters and search engine marketing.
Relevant and Tailored Content
Content is categorized in a library, along the customer journey, by topic, and product. This allows content to be distributed across channels. Relevant content increases trust and proves your expertise.
- Best-practice checklists assist you with getting started instantly
- Relevant content at the right place and a consistent brand presence
- More traffic and visibility through increased reach
Initial support with the right templates for the functioning B2B content strategy. Products and topics clearly presented, for increased visitors and better visibility on Google.
Relevant Content at the Right Place
Users can actively be guided through the customer journey. Approach your leads at the right time with relevant content.
More Traffic and Visibility
The Content Hub serves as a central point of contact for users who are interested in a topic. The user can choose to read a blog article on the topic, watch a video, or download a whitepaper.
The Topic-Based Resources Platform for Your Leads
A chronological blog is no longer sufficient to be superiorly positioned in search results. However, with a well thought through theme world and the right content architecture, your B2B company can catch up.
Locate the Bottleneck
Use the content from the Content Hub on your channels. Provide targeted content and observe where in the buying process your leads get stuck.
Learn from the Best
Use best-practice templates for landing pages, forms, and content. Create pages that transform your traffic and leads into increased sales.
In Love Customers
Your customer will learn to love the product. Step by step and naturally, a lead learns more about your products - without intrusive advertising.
B2B-Search Engine Optimized
To be at the top of the Google results page of relevant search queries. A crucial criteria for B2B companies in order to attract traffic from the target audience onto the website.
Meaningful Customer Profiles
The Customer Profiles module centralizes all customer data and makes it available in real time for customer segmentation, automation and personalization - without any IT support.
- Segmentation by product interest and lifecycle phase
- Measurability of content performance and return on marketing investment (ROMI)
- Efficient cooperation between marketing and sales
Improved Customer Data Quality
Every interaction is analyzed and continuously merged into an overall picture. In a 360° customer profile, you can review which products and topics are of interest to the potential customer.
Funnel Vision Instead of Tunnel Vision
Analyze performance and conversion rates along the customer journey. Only engage with leads that are truly valuable to your business.
Democratisation of Customer Data
Create an open, future-compatible infrastructure and simplify access to customer data for marketing, customer service and business intelligence.
A Comprehensive & Holistic View on the Customer
You obtain valuable insights about your customers' behavior and user experience and can use the data to create personalized marketing campaigns or optimize your conversion funnel.
All Customer Data at One Central Location
This breaks down data silos and makes your data more valuable.
Store all the required data protection-compliant data processing information in the associated customer profile.
Customer Journey Tracking Across All Channels
Customers start their journey at very different touchpoints - digital or offline. Omnichannel tracking overcomes this obstacle.
Make Decisions in Real Time
The customer journey is not a rigid path, but in constant motion. Your customers make decisions within milliseconds, shaping their personal customer journey.
Maximizing the Reach!
Make the lead think about your business at the right time. Continuous, automated distribution of relevant, organic content on your channels.
- Approach every contact individually
- Publish engaging content on social media
- Reach your customers early in the decision-making process
- Immediate qualification of new and existing contacts
Activities & Interests of Your Leads Always at Focus
Catching every single lead at the right time requires intensive lead nurturing. Switch to autopilot and the lead will be guided along the best path to a purchase.
Automated Social Media Posting & Sequencing
Publish your posts on LinkedIn, Facebook and Twitter repeatedly and automatically. Let our autopilot take over your social media workload and continuously suggest new posts for you.
Leverage Your Leads’ Readiness to Purchase
Can I integrate Aioma in the CRM?
Yes. Aioma is the ideal complement to HubSpot. Aioma is a preconfigured marketing platform, filled with suitable content. Accordingly, it manages HubSpot areas of automation (workflows, sequences) and marketing (email, blog). Relevant content is sent to existing contacts in a targeted manner.
How is Aioma integrated into an existing website?
Using a subdomain e.g. contenthub.yourcompany.com and Google Tag Manager (GTM), Aioma and resources can be integrated into the existing website within minutes. The software has initially been developed for integrations into other systems, such as CRMs.
Can Aioma send customized newsletter campaigns?
No, Aioma takes care of data-driven newsletters - the creation should use existing content and not require any effort. However, you may use additional campaigns specifically with Mailchimp or another newsletter tool and link them to Aioma.
How can you write content so quickly?
We access journalist networks and can thus search for suitable experts of roughly 6,000 freelance journalists. In addition to technical information, journalist briefings also include details on tone, target group and approach.
How long does it take from the first check-in until the GoLive of the solution?
We usually schedule GoLive within 30 days from the kickoff meeting; but this depends heavily on your resources.
How much resources do I require internally, until the solution is online?
Aioma was developed specifically for small marketing teams - so they can achieve great things. Knowledge sharing is hugely important for us. Accordingly, we recommend planning about 4 to 8 working days for workshops and content reviews.